Twitter Chat – How do we effectively measure and evaluate communications programmes in higher education?

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Our next guest host is Shayoni Lynn who heads up communications for Cardiff University’s alumni relations, fundraising and strategic partnerships programmes.

Shayoni specialises in strategic data-driven communications, and in this Twitter chat, she will be leading a discussion on how we effectively measure and evaluate communications programmes in higher education.

Join Shayoni to share your thoughts while she explores areas such as:

  • Why is evaluation important in higher education communications?
  • C-SMART objectives and how to set them – the foundation for successful measurement and evaluation.
  • What frameworks and metrics are available for evaluating communications?

JOIN US @CIPR_EDSKILLS
18th APRIL 2019
20:00 - 21:00 GMT

FOLLOW THE HASHTAG #CIPREDSKILLSCHAT

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