Thu, 14 November 2019
12:45 – 17:30 GMT
Park Plaza London Waterloo
HANDLING CRISIS COMMUNICATIONS IN EDUCATION is a half day workshop for PR and communications professionals working in the education sector
About this Event
The education sector - covering universities, colleges, schools and beyond - is being stretched and tested like never before. Public scrutiny has never been so intense. Our sector can face a variety of crises at any time, which can damage reputations and lose the trust of our major stakeholders. How well equipped are you to deal with a crisis? How well are you, as a communications professional, able to work with a wider team across the institution to manage such incidents?
In this fully interactive workshop, you will face a simulated live and unfolding scenario where you can hone your communication and crisis management skills. Working with fellow participants, you will develop your responses to press, social media, staff and students, as the incident unfolds. Sharing experiences and testing yourself, this session will sharpen your knowledge, your skills and develop your confidence.
Leading the workshop will be Justin K. Shaw, Chief Higher Education Consultant, Communications Management and Dr Edina Harbinja, Senior Lecturer in Media and Privacy Law , Aston University.
The workshop will be followed by a panel debate chaired by Justin who will be joined by experienced communications professionals including Ben Verinder, Managing Director, Chalkstream - an agency delivering reputation and market research, management consultancy and public relations services to the education sector and Nick Linford, Editor of FE Week, as well as Vicky Pearson, Head of Corporate Communications, University of Reading and Dee Reid, Director of External Relations, Leeds Beckett University.
Speakers and panel members will cover crisis scenarios in the higher education, further education and schools sectors.
CIPR members attending this workshop will earn 5 CPD points.
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