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Our next guest host is Shayoni Lynn who heads up communications for Cardiff University’s alumni relations, fundraising and strategic partnerships programmes.
Shayoni specialises in strategic data-driven communications, and in this Twitter chat, she will be leading a discussion on how we effectively measure and evaluate communications programmes in higher education.
Join Shayoni to share your thoughts while she explores areas such as:
- Why is evaluation important in higher education communications?
- C-SMART objectives and how to set them – the foundation for successful measurement and evaluation.
- What frameworks and metrics are available for evaluating communications?